“Throughout human history, our greatest leaders and thinkers have used the power of words to transform our emotions, to enlist us in their causes, and to shape the course of destiny. Words can not only create emotions, they create actions. And from our actions flow the results of our lives.” – Tony Robbins
How often do you utter words without thinking?
Do your words and actions align?
What do your words say about your character?
To understand the power of the words you speak, is to learn to manage your internal dialogue and become intentional about what you choose to speak into existence.
Watch the video as we expand on the mastery habit of Communication. Discover how editor and founder of Creative Consulting Services, Deborah Ferdinand uses language and the power of words to create actionable change.
Whether you are writing a book, crafting an email, content marketing, or writing your daily Facebook post , as a writer, you want to pay attention to the words you use. Well written content can inspire change and compel the reader to act.
Your words matter! Here are three key elements to consider when crafting a compelling story, presentation, post or report:
1- Know your Audience.
Who is your ideal customer, your intended audience? It is essential to have a detailed profile of the audience you are writing for. Create a clear picture in your mind of the person you intend to engage. When writing, you also want to presume that the reader is new to the conversation, and does not have the same knowledge or information. To engage your readers it’s important to use simple language and avoid the use of industry jargon and acronyms. This will ensure your communication is clear, effective and relatable.
2- Paint a Picture.
It is important to use language that evokes emotion and paints a clear picture. Use descriptive words that grabs the attention of your audience and appeals to all the senses. Create a vivid image that describe what you desire the reader to touch, smell, taste, hear and see. This will help you build an emotional connection with your audience.
3- Ensure your story has a clear flow.
Every story, presentation or report has a beginning, middle and end, that allows the reader to easily follow the progression of events. The beginning lets the reader know what the content is about and what they will gain by reading further. The middle is the message, lesson or experience you desire for the reader. The end is your ask or call to action. It informs the reader of their next steps. A message that is easy to follow will increase engagement and trust, while building your credibility.